Portfolio

Simulated Client: BrightPath Web Studio

Company Background: Brightpath Web Studio is a growing web design and development agency serving small businesses and professional service firms. As client volume has increased, onboarding has become inconsistent and heavily dependent on individual team members.

Project Goal: Analyse the current customer onboarding process, identify gaps and inefficiencies, and create a clear, repeatable system that improves client experience and reduces internal follow-up.

Target Audience: Project managers, client-facing team members, web designers/developers, and new operations staff.

Tone & Style: Professional, practical, concise, and easy to follow. Documents should be visually organised and written in plain business language.

Simulated Client Name: Southern Cross Construction Group

Background: This is a sample project done for a fictitious client. Southern Cross Construction Group is an Australian construction business seeking to strengthen its online presence and identify relevant industry prospects for potential business opportunities.

Project Goal: Research the Australian construction market, identify suitable companies, and provide a focused prospect list to support targeted outreach and business development.

Target Audience: Australian construction companies, contractors, builders, and related industry businesses that may benefit from Southern Cross Construction Group’s services.

Tone & Style: Professional, factual, concise, and business-focused. Research should be accurate, clearly organised, and easy to review.

Deliverables:

Identify an initial list of 10 relevant Australian construction companies in Google Sheets.
Research and compare the identified companies.
Select 4 high-potential companies for focused prospect identification.
Provide key company information and relevant online presence details for the four selected prospects.

Capstone Project — Simulated Client Engagement

A comprehensive Instagram content strategy and planning project completed as part of professional training for a simulated client, Priya Sharma (@priyaskitchen_pune), a home-cooked tiffin business in Pune.