Instagram Content Strategy & Planning — Priya Sharma (@priyaskitchen_pune) | Capstone Project

Content Strategy and Planning

July 2026

Pune, Maharashtra, India

1. Instagram Audit & Strategy Conducted a structured review of the profile, existing content, audience-facing messaging and competitive positioning. Identified key gaps and opportunities and translated the findings into practical recommendations for improving discoverability, clarity and customer engagement. 2. 30-Day Content Calendar Developed a structured monthly content plan aligned with the business objectives and target audience. The calendar organizes content themes, formats and posting direction to create consistency rather than relying on ad-hoc posting. 3. Content Planning & Creative Direction Developed content pillars, content themes, Reel concepts, Story sequences, carousel concepts and promotional content. The visual samples shown below demonstrate how the strategic direction was translated into practical content formats. 4. Instagram Account Setup & Implementation Guide Created a step-by-step implementation guide covering professional account setup, contact options, Highlights, Quick Replies and Insights tracking, designed for a non-technical business owner. 5. Client Handover & Documentation Created a comprehensive handover document bringing the project together into an easy-to-use working reference, including recommendations, daily and weekly routines, checklists, Do's and Don'ts, FAQs and implementation guidance. What this project demonstrates Research & Analysis • Content Strategy • Content Planning • Documentation • Client Communication • Content Development